Diseño de estrategias administrativas en el servicio de atención al usuario del Gobierno Autónomo Descentralizado Municipal del cantón Pastaza en la ciudad de Puyo, provincia de Pastaza.

Abstract

This research project aims to "Design administrative strategies for the customer care service of the Autonomous Municipal Government from Canton Pastaza in the city of Puyo, province of Pastaza. Which ensures the same quality of service to the user, where management strategies are determined and it was possible to quantify through techniques and tools of field investigation, with a survey applied to the users. An improvement plan it is proposed processes external customer and improve the institutional image of the Autonomous Municipal Government from Canton Pastaza, through training programs with themes: Self-esteem and valuation, client types of customers, negative attention, customer care as a marketing tool. The implementation of a suggestion box is also recommended, with this suggestion we will hear the opinion from customers outside the GAD, in regards to their requirements and policies should be applied to continuous improvement thus provide confidence in their partners and users.