Diseño de un plan estratégico de atención al usuario en la Unidad Educativa “Riobamba”, provincia de Chimborazo, Período 2015-2020.

Abstract

The Design of a Strategic Plan of Customer Service in the Education Unit Riobamba, Chimborazo Province, is a research period 2015-2020 whose overall objective is to improve the services of this institution through a practical and workable plan. Attention the user of the Education Unit Riobamba, focuses especially on students and parents, in order to obtain a working environment that may lead to institutional excellence. The methodology employed to develop this research was inductive, because it was initiated by the specific needs of retention of the 5 layers that make up the Educational Institution (Authorities, Teachers, Staff, Parents and Students); to develop this type of methodology surveys, interviews, field research and literature research were used; of the priority need for courses of relations staff to improve customer service in the Education Unit Riobamba was obtained. This work qualification has been framed in the fourth objective of the National Plan for Good Living which seeks to strengthen the capacities and potential of citizenship, specifically in the effort to guarantee everyone the right to have low education quality conditions and equity; seeking continuous improvement in service delivered from officials.