Estrategias para mejorar el servicio de atención al cliente, en el Gobierno Autónomo Descentralizado Parroquial Rural de General Proaño, Cantón Morona, provincia de Morona Santiago.

Abstract

This research aims strategies to improve service customer at Autonomous Government Decentralized (AGD) parish Rural General Proaño, Morona city, Morona Santiago province, it is an issue that has historically had a great significance in entities where economic returns are generated, because customer satisfaction is directly related to the success or failure of the company. Public institution, for a long time was not displayed as companies that generate a social profitability and customer care plays a major role in this process. The methodology applies in this research were used like observation and surveys. It proposes a lot of strategies, considering the limited economic and operative ability in a small parish at AGD, that simultaneously seek to optimize their resources and undertaking a process of continuous improvement like quality of customer service; for it is considered important three elements: training at AGD in customer service, dissemination to external customers that make the institution closer to customers through the existing organization and leadership. The recommendation degree work is based on improving wait times, both in the initial external customer, as in the times of answers associating delivery of information or services.