Estrategias para mejorar la imagen de secretaría del departamento administrativo del Gobierno Autónomo Descentralizado Provincial de Pastaza, periodo 2017 – 2019

Abstract

The design of strategies to improve the image of the secretariat of the administrative department of the autonomous decentralized provincial government of Pastaza, given that it is currently a determining tool when offering services, which enable the institution to formulate skills according to the requirements and needs of the users. The work establishes a diagnosis of the current situation of the department, as well as identifying the need for the client on a better administrative and operational management, arriving to establish the following proposal: The strategic application training on human relations, customer service, strengthening document management, improving the corporate image by standardizing uniforms for the institution`s officers, generating their own identify, all this will allow both the internal customer and the external develop a criterion that allows to visualize the institution within the parameters of the technical and administrative behavior, that allows the organization a corporate image that reflects the personality, the identity, the communication and its responsibility to make them understand to their who are, that they dedicate themselves, allowing to optimize the quality, transparency and warmness of this public service in a short term.