Plan para la importación de repuestos para motocicletas de procedencia china, para la Empresa “Importadora Zuritex” de la ciudad de Riobamba, año 2019

Abstract

This bachelor thesis is aimed at designing a plan for importing of spare motorcycles parts from Chinese origin, by the company “Importadora Zuritex” Riobamba City, year 2019, in order to meet the needs of the population and increase their income generated by the company. The methodology used in this study had a mixed approach, that is to say, there are qualitative and quantitative data, the level of education used was exploratory and descriptive; The research is non-experimental since the variables were not manipulated and transversal because it was carried out during a certain period and finally the deductive method allowed to reach particular conclusions based on general premises; the application of investigative instruments such as the survey and the interview allowed obtaining relevant data for the project, thus showing that 81% of the people surveyed own motorcycles, 61% of Chinese origin and 35% perform preventive maintenance in a manner biannual. It is concluded that the import plan is feasible, an IRR of 19.10%, NPV of $$ 93,261.31 was obtained, and a cost-benefit of $ 1.74, with the above-mentioned values it is recommended that managers analyze the proposed plan for its implementation.