Diseño de un producto turístico para la parroquia San Francisco de Chinimbimi, provincia Morona Santiago.

Abstract

This research proposes to design a tourist product for the San Francisco Chinimbimi parish, Morona Santiago province; through the collection of primary, secondary and field information. Market research, technical design and finally the dissemination and advertising strategies of the product were carried out. Therefore, for the market study, the analysis of the offer was determined based on the tourist system that are attractive and activity, tourist infrastructure, tourist facilities and the superstructure and the demand analysis was also determined to know the profile of the national and foreign tourist who wish to visit the parish, in the technical design of the product a "Guayacán" route was determined, consisting of three packages that contemplate natural and cultural tourist activities, according to the tourist potential of the parish despite reaching a hierarchy of II, taking into account the tourist facilities that are available at all times and also the requirement of the necessary tourist money determining the referential costs, maps and for the dissemination and advertising strategies focused on the profile of tourists, therefore, the Parish Gad has a budget for investing in three strategies such as; web pages, fanpages, pop material spreading the tourist product to the national and international community.