Plan estratégico de la Cooperativa de Ahorro y Crédito Luis Felipe Duchicela XXVII; período 2020-2024

Abstract

The present thesis work called “Strategic Plan at the Cooperativa de Ahorro y Crédito Luis Felipe Duchicela XXVII; term 2020-2024” was aimed to design and propose an administrative tool that suppots the institution. For the investigation, a survey was applied to the members and an interview to the manager of the institution as well as an internal and external analysis through the SWOT and PESTEL models to diagnose its current situation. According to the results, it was determined that 33% of the clients consider that the infraestructure of the institution should be near the center of the city, while 14% of the people request efficiency in credit procedures along with an integral training for the employees as a priority. On the other hand, the decrease in GDP also affects the development of the institution. In conclusion, the institution must apply a defensive strategy based on the objectives from a perspective of growth and learning, internal processes and socio-economic development focused on achieving the Institutional mission and vision. It is recommended to apply the proposed strategies in the first two periods because the institution must demonstrate its effectiveness for the new financial challenges established in the plan.