Plan de negocios para la comercialización de bioles orgánicos para la Organización UNOCACE (Unión de Organizaciones Cacaoteras del Ecuador)

Abstract

In the present research work, a business plan was developed for the commercialization of organic biols for the UNOCACE Organization (Union of Cocoa Organizations of Ecuador) to determine whether it is feasible to introduce a new business idea. For the research, a sample of 291 surveys was obtained from partner producers in seven provinces of the country to identify their needs, as well as their level of acceptance and demand for the product. Subsequently, an internal and external analysis was carried out using organizational tools such as PEST analysis, SWOT matrix, and the CANVAS model to understand the current situation of the organization. It was identified that the company does not have good management of administrative tools and marketing strategies, resulting in poor decision-making. A market, technical, legal, economic, and financial study was carried out to determine the financial profitability that justifies the investment, resulting in a net present value (NPV) of $37,328.24; an Internal Rate of Return of 30%; Cost-Benefit Ratio of 1.23. Finally, the indicators meet the valuation criteria, and the viability of the project reflects investment security, so its usefulness can be covered. It is recommended that the proposed business plan be implemented since its technical and financial study demonstrates its feasibility.