Estudio de factibilidad para la conversión de la tienda de abarrotes Rosita en supermercado en el cantón el Triunfo, provincia del Guayas

Abstract

The objective of this study was to propose a feasibility study to turn the “Rosita´s grocery store” into a supermarket in El Triunfo, province of Guayas, with the purpose to generate efficiency and employment. For this study, an interview was carried out to the owner of the store and a survey was applied to the people in the area in order to know the current business situation. In addition, a market study was conducted to obtain the supply and demand. A technical, organizational, economic and financial study was developed to determine the personnel distribution, sales strategies, total investment, financing, income statements, cash flow and financial evaluation, which determined the non-viability of the project considering that the the calculation of the NPV is $ 25,938.51 and an Internal Rate of Return of -15%, the Benefit Cost ratio $ 1.03, a Payback Period of the Investment of around 7 years, 3 months and 28 days higher than the useful life of the project which is about 5 years. It is concluded that the project is not feasible, as it will not allow to reach the goal of transforming the store into a supermarket so the manager was recommended to look for other investment options due to the indicators of the financial evaluation show that the project will not generate the desired profitability.