Planificación financiera para la cámara de turismo del cantón Patate provincia de Tungurahua, periodo 2021 – 2025

Abstract

The present study focuses on the development of a financial plan to improve the economic growth of the Chamber of Tourism located in Patate, province of Tungurahua, period 2021 2024. The research was carried out by applying a survey to managers and members of the institution where the following findings could be determined: the absence of a control system about financial resources, the lack of a monitoring system on planned goals, also the total population studied expressed the need to implement a financial plan to improve the economic growth of the Chamber of Tourism. The financial diagnosis applied to several associates determined that the institution shows good current liquidity to face its short-term obligations. Moreover, the institution demonstrates a high debt capacity, which means that companies have optimal resources. Based on the results obtained, the proposal was developed, starting from an analysis of financial ratios, then the strategic formulation in which the organizational misión and vision were proposed, and the financial formulation, in which the projection of the income statement was made through the sustainable growth rate of the association on the percentage in which it will increase its income without borrowing money from managers or partners, that is, increase the level of financial leverage. The Chamber of Tourism is recommended to promote constant training on financial, administrative and accounting issues, and propose the application of this study as it provides financial planning with a strategic direction, which allows the visualization of actions, the fulfillment of strategies and goals, the achievement of financial objectives and the improvement of its economic growth