Planeación estratégica de la empresa Microfarming Cia. Ltda. dedicada al expendio de soluciones integrales para el agro y el ambiente en la ciudad de Quito

Abstract

The objective of this research project was to develop a strategic planning for the company Microfarming Cia. Ltda., Dedicated to the sale of comprehensive solutions for agriculture and the environment in the city of Quito. The methodology used was descriptive in nature based on bibliographic recognition, in turn, methods with a quantitative and qualitative approach were used, with support for the technical instruments that are the survey and the interview. To know the current situation of the company, questionnaires were applied to 365 clients, 6 workers and the owner manager, obtaining 73.2% in ignorance of products and services offered by Microfarming Cia. Ltda. Also through the use of strategic analysis tools such as the matrix FODA, EFE, EFI, Strategic Formulation and the Balance Scorecard, it was possible to identify a lack of business structure, that is, it does not have a hierarchy, trained personnel, function manual, comprehensive strategies; There was also evidence of the lack of updating of components, since since its opening (10 years ago) no goals have been evaluated or follow-up on the activities carried out. Subsequently, strategic options were developed, which allow consolidating the strengthening plans in the administrative, financial and market areas, as well as generating strategic direction based on mission, vision, objectives, principles and values. Taking into account the results, it is recommended to implement the strategic direction based on the evaluation of the current market situation to improve decision-making, develop its productive level, participatory competition and the resulting financial achievement.