Plan de negocios para la implementación de un vivero de frutas tropicales y árboles maderables en la organización UNOCACE

Abstract

The objective of this research work was to design a business plan to implement a nursery for timber trees and tropical fruit plants in the Union de Organizaciones Campesinas Cacaoteras from Ecuador (UNOCACE) through the FINCA Plus project. The organization is located in the canton of Milagro, Guayas province. The project looks for renewing the old orchards of some farmers and strengthen the model of poly crops since they already manage this model of agricultural production to increase the production and their quality of life. An internal and external analysis of UNOCACE was carried out using the SWOT matrix and other techniques that examined the organization's situation. In addition, interviews and surveys were conducted with 124 producers associated with UNOCACE, applying the sampling formula to the total population. This information was collected from people belonging to the society Dos de Mayo, El Deseo, and Villanueva, where small conversations were also held in each association to learn about the main needs of the producers. It was determined that there is a need for cocoa plants, timber trees, and tropical fruits. These aspects made it possible to prove the feasibility and need to implement the nursery of timber and tropical fruit trees, which will provide these plants to the associates and achieve the renovation of farms and improvements in production. It is expected to increase farmers' production, economic income, expand UNOCACE's market and increase sales volume in the future.