Modelo de gestión administrativa y financiera para el crecimiento sostenible de la empresa As_Mark, de la ciudad de Pelileo

Abstract

The objective of this research work is to propose a Model of Administrative Management and Financial for the company AS_MARK of Pelileo city. The research was carried out through a mixed approach. The field research was steered by interviews with the owners of the company and the formulation of personnel surveys, determining the lack of a management tool and business management. Therefore, in combination with the theoretical bases, the structure of the Administrative and Financial Management model based on the Balance Scorecard and the administrative processes, starting with the planning, carrying out the financial evaluation and the structure of the financial statements, a reduction in sales was identified, in addition to the increase in the accounts receivable and current obligations; the impact index of operating expenses on the sales is high contributing to the reduction of financial profitability; later it was applied a situational diagnosis of the company structuring the SWOT matrix, evidencing the taking of financial decisions empirically and improper inventory management; consequently it was designed of the business philosophy, objectives and strategies. With respect to the organization, the design of the structural organization chart, manual of functions, procedures and plans were developed. As soon as direction, an operational plan was established for the implementation of strategies and finally for control, the Balance Scorecard was defined with the structuring of management indicators. It is determined that this tool will allow the company to have sustainable growth, therefore, it is recommended the application of the model, in order to optimize the resources of the company, to increase its profit margin and attract investors for its development within the business framework of Tungurahua province.