Plan estratégico para la Cooperativa de Ahorro y Crédito Minga Ltda, del cantón Riobamba, provincia de Chimborazo para el periodo 2021-2025

Abstract

The present study focused on the design of a strategic plan for Cooperativa de Ahorro y Crédito Minga Ltda, located in Riobamba city, province of Chimborazo, period 2021-2025, analyzing internal and external factors in order to improve the administrative management of the institution. The information was collected through an interview applied to the CEO and surveys applied to employees and associates of the company. For the development of the research, a situational analysis of the company was carried out where evaluation matrices about external and internal factors were used, in which strengths, weaknesses and threats were determined, thus evidencing the lack of standardization of processes, lack of control instruments for the administrative management, a slow service and therefore a poor administrative management. To provide a solution, the strategic plan is designed, through the implementation of strategies that allow to enhance strengths and opportunities and minimize weaknesses and threats which contain objectives, actions, areas, responsible people, budget, indicators and the respective observation in order to improve the administration of the company. The administrative staff is recommended to socialize and apply this strategic plan by following the proposed strategies to improve administrative management and internal processes of the company.