Planeación estratégica financiera para la empresa importadora Corral, en la ciudad de Riobamba para el período 2020-2025

Abstract

The present research was focused on developing the design of a strategic plan aimed at improving Financial Management in the Importadora Corral company in Riobamba city. It was important to establish options to the owners of the company in order to make appropriate decisions and achieve the goals and objectives set. Research instruments were used to generate information; specifically surveys and interviews applied to the manager of the company, with the help of the data obtained, the analysis was carried out for the subsequent development of the research work. An external and internal analysis was carried out sequentially, stipulating the improvement proposal in which the different investment areas, financial indices, the correct vertical and horizontal analysis were determined, focused on the general balance and the income statements. In addition, the financial ratios were applied, which are essential to know how the company's financial situation really is, in addition to this, the equilibrium point calculations and the respective collection policies were conducted. It was concluded that the Importadora Corral company carried out the activities in an artisanal way, it did not have a strategic plan that allows having an appropriate guide to the manager and the staff in charge in making decisions. The manager was recommended to apply the different processes established in this investigation, so under this way the strategies written to provide support to the manager in decision-making are used, considering the results obtained within the proposed strategic plan.