Plan de negocios para la comercialización de artesanías basadas en fibras naturales para la cooperativa teje mujeres de Gualaceo

Abstract

The present study was aimed to develop a business plan to trade handicrafts based on natural fibers for Cooperativa Teje Mujeres de Gualaceo based on a technical, social and economic analysis in order to improve trading conditions so that this association may be able to increase its sales. To develop the project, a market study was carried out by using various techniques such as: an interview, a survey and the direct observation applied to both the institutional staff and the population of Azuay province through a sampling technique with the aim to determine the demand and supply of handicrafts, preferences and tastes of consumers, the budget to purchase products and the aspects to be improved by the association. After the market study, a technical study was carried out where important information was collected to be able to carry out the financial study to determine the investment for the association, its financing, income, expenses and the necessary projections. Finally, the profitability analysis was carried out which provided positive results. To do this, financial indicators VAN and IRR, were applied which resulted in $ 1,731 and 24.2% respectively, these results indicate that the project is viable and therefore, it should be accepted. As a result, the implementation of this plan is recommended to improve the level of commercialization of handicrafts, prioritizing the quality of products in order to meet consumers needs.