Modelo de gestión financiera para la empresa Inauto-car Cia. ltda. en la ciudad de Yantzaza, Zamora Chinchipe

Abstract

The present study consisted of a financial management model for the company Inautocar Cía. Ltda headquartered in Yantzaza canton, province of Zamora Chinchipe with the aim of improving the management of economic and financial resources. For the preparation of this study, qualitative and quantitative information was collected through research techniques such as an interview ap-plied to the management staff, surveys applied to regular customers, an observation guide and financial statements, which allowed to synthesize the current situation of the company. With this information, a diagnosis was developed through a SWOT analysis, horizontal and vertical analy-sis and financial indicators to determine the need for a financial management model due to errors such as a low level of acidic liquidity, a low level of inventory turnover, the disorganization of the administrative expenses category and the lack of planning. This proposal allowed to redesign the mission, business vision, organizational structure, establish a strategic map, process flowcharts, annual operating plans, financial policies and a matrix to control and supervise the activities to be implemented for a better organization and increase the profitability of Inautocar Cía. Ltda concluding that the model is a transversal tool for the company in such a way that its immediate application is recommended.