Diseño y elaboración de un plan estratégico para la empresa “IDC” Computadoras en la ciudad de Riobamba, provincia Chimborazo, periodo 2020 - 2025

Abstract

The objective of this study was to produce a document that contains diagnosis, strategies and action plans focused on improving administrative management for making correct decisions, the research approach was mixed, quantitative and qualitative, since quantitative factors were analyzed. In relation to the financial statements, sales and costs, and in relation to the qualitative aspects, the work environment and staff profiles were analyzed, in relation to the research level it was explanatory and descriptive, the research design according to the manipulation of the independent variable It was non-experimental and according to the intervention in the field work it was cross-sectional, the type of study conducted thought the context of knowledge was considered an applied research and according to the sources of documentary and field information. Among the results obtained, a large number of findings were identified, which were classified as opportunities or threats, and strengths or weaknesses depending on whether the variable is exogenous or endogenous, with this information the strategies were designed through the crossing of variables within the SWOT and understood as guide parameters the strategic objectives that are focused on the fulfillment of the misión. The strategies proposed were a training plan and knowledge update, the design of strategic guidelines and organic structure, a manual of functions and indicators that allow measuring the management of the company, all of them were systematized in order to identify activities, resources, responsible, the cost and schedule, facilitating its implementation. It is concluded that the strategic plan improves administrative management for making the right decisions.