Plan estratégico financiero para la empresa Impor Export Aromotor Cía. Ltda. en la provincia de Santo Domingo de los Tsáchilas período 2020 – 2025

Abstract

The main purpose of this study was to develop a strategic financial plan for the company Import Export Aromotor Cía.Ltda, headquartered in the province of Santo Domingo de los Tsáchilas, period 2020 - 2025 in order to improve the financial management of the company and increase its profitability. The research was based on a mixed qualitative and quantitative approach that corresponded to a descriptive field study, by applying inductive and deductive methods and research techniques and instruments such as the observation, a survey and an interview to identify the problem. Also, an external and internal analysis was carried out through the SWOT matrix. A vertical and horizontal analysis was carried out, then some indicators of liquidity, solvency, activity, and profitability were applied that allowed to conclude that the company shows high levels of financial commitments, problems with receivables and a low profitability on sales. It is recommended to apply this financial strategic plan which will allow the optimization of the company's financial problems such as; receivables; decrease in clients portfolios, debtors and increase in sales as these can be considered strategies that will help the company to optimize its resources, generate higher profitability and meet its business objectives.