Planificación estratégica para la cooperativa de ahorro y crédito “Alli Tarpuk” Ltda. en la provincia de pichincha, cantón Quito, periodo 2021 -2025

Abstract

The present degree work has the general objective: To design a strategic planning for the Cooperativa de Ahorro y Crédito "Alli Tarpuk" Ltda. In the Province of Pichincha, Canton Quito, period 2021 -2025, through the elaboration of strategies that allow positioning in the market, the topic was defined based on the problems reported in the interview with the legal representative from the company, establishing the needs, for the development of the content, we started from the bibliographic consultation of several terms included in the first chapter, it is a mixed investigation Descriptive type, supported by the inductive and deductive method, the interview, survey and direct observation were applied. In the development of the proposal, a diagnosis was started from the balanced scorecard in the construction of the SWOT, the administrative elements necessary for the fulfillment of the objectives elaborated, strategies were designed with the respective activities necessary to fulfill them in a planned time. In conclusion, it was established which are the internal processes and those paid to various suppliers, regarding the actions, positive results are given off in the business management of the cooperative, so it is recommended to execute the activities included in the balanced scorecard of the Cooperativa de Ahorro y Crédito Alli Tarpuk Ltda., In order to improve management, obtaining results that allow positioning in the market, it should be noted that it must be subject to periodic evaluations to measure its performance.