Plan de negocio para la Asociación de Fútbol no Aficionado de Chimborazo (AFNACH) en la ciudad de Riobamba

Abstract

The objective of this business plan is to improve the performance of the teams of the non- Amateur football Association of Chimborazo (AFNACH) 2021. To carry out this research project, surveys were used, which were applied by calculating the sample to 384 people from the province of Chimborazo; using the interview, relevant information was considered for the creation of the SWOT, which helped to make several matrices such as EFE, IFE to determine the analysis of the association. As a result of the investigation, it was established that no business plan helps to make decisions with timely, reliable, and truthful information, minimizing the risk of the association. Therefore, in the business plan an operating plan whichproposes certain adjustments to the current organic structure was created. In addition, it was determined that it does not have active social networks, nor adequate publications to have local and national recognition. The conceptual framework is based on creating an account on Instagram and on the official website to post important information about the association and thus optimize time and resources; Also, create football schools throughout the province and hold a presentation night for the teams that participate in the second category tournament. The initial budget is $ 18,680 to be able to crystallize the strategies and comply with the feasible and viable business plan. It is recommended that the AFNACH directive and administration carry out periodic monitoring and evaluation of the project to determine the progress, goals, and objectives.