Marketing social para la Cámara de Comercio de Ambato provincia de Tungurahua

Abstract

In this degree work, social marketing and its impact on the corporate image was investigated of an organization in this case the Cámara de Comercio de Ambato; through a bibliographic, documentary, exploratory research among others. In addition, with the help of techniques such as survey, interview, direct observation, and useful tools for the execution of it, either a questionnaire or interview guide. The investigative process was supported by the database of the members belonging to the chamber, and consequently, it was obtained that most of the associates had academic instruction and that both men and women had extensive knowledge of the union representation. It was one of the main reasons why they are associates and if strategies of social marketing were proposed, their willingness is total and positive because they seek to improve the performance of their business. Therefore, it was proven that social marketing helps to measure the interaction between associates and administrative staff, setting behavior and organizational culture; that promotes proper performance and that it is effective to develop new projects and knowing how to communicate them in a strategic time to the entire union. Making it clear that social work is crucial like other topics. In this way to maintain customer loyalty and distinction as an entity.