Proyecto de factibilidad para la creación de una empresa avícola en la matriz del cantón Guamote provincia de Chimborazo período 2021-2025

Abstract

The objective of this study was to carry out a feasibility project for the creation of a poultry company in Guamote canton, determining the aspects and requirements necessary to carry out this activity. The canton, recognized as a highly productive sector presented a major problem when it came to obtaining fresh and quality chicken. This project is intended to help the economic, sustainable, and efficient development of the families, for this purpose, a market study is developed with updated and accurate information determining the supply, demand, and segmentation in the market. The technical study covers the operability of the efficient use of resources for production, administrative study, and selection of personnel having the efficiency to be reflected in sales. The financial study considers all economic parameters to determine whether the project is profitable or not. In the surveys conducted, it was observed that the majority of the population of Guamote canton consumes chicken meat daily, showing acceptance of the proposed project. The main customers are neighborhood stores and families, with a reference price for the final consumer of $1.10 to $1.25 and neighborhood stores of $0.85 to $1.15 per pound of chicken meat. On holidays, such as Christmas, the price increases to $1.50. The product will be offered in airtight packaging to prolong shelf life. The main means of information will be social networks such as Facebook and Instagram and radio 102.9 FM. Production will start with the purchase of baby chickens with a mortality rate of 1% per month. The production process will last from 50 to 60 days reaching a weight of 5 pounds, as well as the purchase of fixed assets, raw material, and organizational expenses. An initial investment of $ 48,327.39 was determined. The financial indicators were applied resulting in an NPV of 205.372, IRR of 30.39% with an investment recovery of 1 year or 11 months and 16 days, and a benefit-cost of 1.34%. These results indicate that the project is feasible.