Proyecto para el establecimiento de una franquicia de Sweet & Coffe en la ciudad de Riobamba en el periodo 2019-2020

Abstract

The present study obtained a quantitative approach, as this method helped us to have a better structure in terms of the collection and analysis of information from different sources in order to create a Sweet & Coffee franchise along with its demand within the market. It was a descriptive study as once the problem and ideas were analyzed, we described the situation and determined the most relevant aspects of the problem. The main analysis was based on the results of the most important questions carried out in Riobamba city. In this section, it was possible to determine the idea to defend which refers to the project to create a Sweet & Coffee Franchise in Riobamba city, as it will improve the economic situation of the affluence area which shown the feasibility of the project. After establishing the technical and financial feasibility, it was observed the posssibility to start with the Sweet & Coffee franchise in Riobamba city, as for its technical and financial aspects, obtaining a number of benefits for both the population and the company.