Diseño de un modelo de gestión financiera para la empresa Centro Ferretero Riovil, en el cantón Riobamba, provincia de Chimborazo

Abstract

This research work aimed to develop a proposal for a financial management model for the company Centro Ferretero Riovil, Riobamba canton, province of Chimborazo, focusing on the optimization of economic and financial resources. The development of the research work was carried out under a qualitative approach by the bibliographic information investigated and a quantitative approach by the analysis of the financial information. A field study was applied to collect the basic business information through the technique of surveys to the operative personnel and interviews with the administrative personnel. In the preliminary phase, the exploratory method was used by the different visits to the establishment to extract information directly. The diagnostic phase within the business analysis established a situational overview supported by a SWOT matrix, and in the financial analysis, it was identified that the company has a growth in its accounts receivable from customers, inadequate management of its inventories, variability in accounts payable to suppliers and a growth of outstanding accounts with the tax administration. For this reason, a proposal for a financial management model adjusted to the business reality was established: Redesign of mission, vision, and organizational chart, assignment of responsibilities, strategic map, annual operating plan, and business and financial policies focused on sales growth, cost and expense optimization, asset investment, collection and payment period regulation, resulting in projections to the statement of financial position and income statement, all controlled by a monitoring system with a traffic light to provide adequate follow-up.