Modelo de gestión financiera de la empresa “Construcciones Villa y Parra” de la ciudad de Baños de Agua Santa

Abstract

The main objective of this research was to design a financial management model for the company "Construcciones Villa y Parra" in the city of Baños de Agua Santa. In this research, it was necessary to use different qualitative and quantitative tools to provide sufficient financial information for efficient and timely decision-making in the company. In the development of this study, gathering the details on how the company was doing was the first step. For this reason, an interview with the manager of the company and surveys to its internal clients were helpful. Finally, to identify the company problems, the financial statements from 2019 to 2020 and the formulation of the SWOT matrix were the principal basis. This study aimed to optimize the economic and financial resources of the company. This process will ensure that the strategies adapt to the company's possibilities. Also, these strategies have to meet the requirements of a healthy and efficient administration dealing with the management and control of the resources it operates daily. In addition, the proposed financial management model helped the company adopt the necessary financial mechanisms and tools for optimizing economic and financial resources, thus demonstrating that the implementation of the financial management model is profitable and valuable for the company.