Modelo de gestión administrativo y financiero para la asociación para el desarrollo comunitario Cuatro Esquinas (embotelladora de agua purificada sin gas), en el cantón Guaranda, provincia de Bolívar

Abstract

The objective of this research work was to design a guide to improve the management and use of available economic and financial resources through adequate prior planning. The methodology used was the direct observation of all the activities carried out, which allowed to know the situational state of the company, the surveys applied to the personnel, and the interviews directed to the president and administrator of the association. After tabulating the data, the analysis and interpretation of the results were carried out, identifying a series of deficiencies, such as lack of advertising strategies, lack of strategic plans, lack of financial analysis, increase in accounts receivable, lack of measurement of performance indicators in the workers. The design of the model was established with phases that detailed the steps to be followed to adequately implement the management model. Finally, it is concluded that the situational analysis of the association allowed to determine existing weaknesses and shortcomings in the administrative and financial area, and at the same time to develop a model that correctly manages the business to achieve the strategic goals and objectives set by the company. It is recommended to evaluate the established business, financial strategies, and policies that result in the projections of the financial statements, all this controlled by a monitoring system under a traffic light that qualifies the actions presented to measure compliance and scope through the application of financial indicators that allow knowing the economic-financial situation of the association at any time and thus effectively achieve the optimization of economic and financial resources