Plan estratégico para la empresa asesoría y servicios contables Shirley, de la ciudad de Santo Domingo, provincia Santo Domingo de los Tsáchilas período, 2021-2025

Abstract

The present research work called Strategie Plan for Shirley Accounting and Consulting Services Company in Santo Domingo city of Santo Domingo de los Tsáchilas province, during the period, 2021-2025, has had as its main objective to help the direction of the company in decision making, for which a planning process based on theoretical bases was caried out in the stage concerning to documentary consultations such as; books and virtual library. In addition, an intervier to the general manager was directed as a research technique and surveys were applied to employees to determine the analysis of the current situation of the entity, where certain internal shortcoming were identified such as the lack of corporate identity, policies based on behaviors, staff training and functional organization chert. In addition, the Pestel matrix and value chain were applied to detenine the intemal and external factors, where the highest weighting was found in the muternal factors in relation to the extemal factors. It was used as a reference to establish the strategies of the SWOT matrix (strengths, weaknesses, opportunities and threats) that allov the company to address the weaknesses As a result, a strategie plan has been proposed to direct the organization in search of the fulfiliment of goals and objectives, which consists of mission, vision, corporate values, policies. funcional organization chart and the development of 6 strategie objetives in relation to the shorteonngs that were found in the entity, which will be implemented in a determined short. medium and long ten period. It is recomended that the entity implement i a truthful and timely manner the strategie plan with a view to the direction of objectives and proposed goals that involves both the manager and the colaborators to comit themselves to meet ench objetive and goal set to ensure busmess developmcut