Proyecto de factibilidad para la creación de un restaurante de comida rápida en la ciudad de Riobamba año 2021

Abstract

The following project aimed to measure the feasibility to implement a fast food restaurant called "Rapi Delicias" in Riobamba city in order to meet the consumer's need. It was based on a descriptive methodology, also a field and bibliographic research that made it possible to securely collect the information. In the market study, surveys were applied to the population of Riobamba city, where it was possible to determine the existence of an unsatisfied demand with an acceptance level of 96%, in addition, it allowed to know the tastes and preferences of people. The fast food restaurant called “Rapi Delicias” was a different proposal compared to common restaurants, as it offers a cozy and warm atmosphere accompanied by music, where customers with their families and friends can enjoy the best fast food as if they were at home. The technical, legal, administrative and financial study was carried out in which the initial investment is $ 9,110.50, indicators such as the positive net present value of $ 12,359.14, a rate of return percentage of 50%, a payback period for the investment will be in 1 year, 3 months and 3 days, with a cost benefit of $ 1.10 and the project´s point of balance will be $ 26,332.56 during the first year. Through some financial studies and processes, it was determined that the project is feasible, as it had a high percentage of acceptability. It is recommended to implemented this proposal taking care of several details such as the presentation, creativity, hygiene and quality of products