Proyecto de factibilidad para la creación del supermercado online “Superprovi” en la ciudad de Riobamba, provincia de Chimborazo

Abstract

The feasibility project for the creation of an online supermarket called "SUPERPROVI" in Riobamba city, province of Chimborazo was carried out with the purpose of determining the need of the target population to implement a new system to boost the economy of the city through an economic model that emerges as an intermediary among producers, suppliers and customers, carrying out a system of purchase and sales of essential products for families. To do this, market, research, technical, administrative and financial studies were established to evaluate the needs of the population in order to offer products in demand. Also, a technical study allowed to determine the optimal location of the company thus determining the option A located in the northern area of Riobamba city. In addition, the financial evaluation showed that this project is feasible with a positive NPV of $2,266.49 and an IRR of 12.06% %, indicating that the project is acceptable as well as the results obtained through the determination of the investment recovery period and the benefit – cost obtained. It was determined that the research project is feasible, so it can be applied, indicating that the profits and profitability are adjusted to the expected levels, it means that the economic compensation for the investor is favorable. In addition to this, it should be emphasized that it is recommended to carry out a appropriate targeting in terms of marketing in order to position this system within the market