Proyecto de factibilidad para la apertura de una panadería en el cantón Chillanes, año 2022

Abstract

The main objective of this study was to carry out a feasibility study for opening a bakery of artisanal products for the canton Chillanes located in Bolívar province. Currently, the reactivation of the economy is committed to the work of the retail sectors and their entrepreneurs as direct sources of wealth generation, which is why it is essential to generate technical studies that anticipate investors to safeguard their investment. For this reason, this study obeys a qualitative approach methodology, descriptive, exploratory with deductive - inductive, analytical, and synthetic methods through research techniques such as survey, interview, and direct observation of the object of study. The findings from this process led to identifying the unsatisfied supply and demand in this local artisan-type bakery. Also, it was possible to determine the characteristics of the market segment to meet their needs and achieve their loyalty. The execution of a market study and technical research was essential to collect reliable information. In addition, there was an administrative and legal study to determine the costs and expenses of the project. These costs and fees were necessary to achieve the financial assessment. In conclusion, the project's execution is feasible since it has a positive NPV of $104,929.88, a positive IRR of 22.44%, and a benefit-cost of $2.27, ensuring profitability and recovery in the short term. With this positive financial evaluation, future investors are recommended to use this document as a technical guide for adequately managing their resources and thus minimizing the risk of losses