Planificación estratégica para la empresa almacenes “Leon” de la ciudad de Riobamba, para los periodos 2020 – 2025

Abstract

The present study was developed with the main objective of designing a strategic plan for Almacenes León, to improve its business conditions and contribute to the growth of the organization. All of this, through a methodology with a qualitative approach, the which was developed under inductive - deductive, analytical and synthetic methods through the collection of information with the use of different techniques and instruments such as an interview and a survey applied to internal and external customers of the company. This determined the current situation of Almacenes León, its main strengths, weaknesses and the use of the opportunities that are generated in the environment where the company develops its economic activity. Thanks to the diagnosis, it was possible to establish the different strategies to be implemented, in addition, the strategic resource has an expense budget destined to the execution of the proposal made in order to encourage the administration to execute programmed and delimited actions in its functions and responsible with the objective of preventing the loss of its resources. For this reason, it is recommended to use and implement the strategic plan in the administration of the service company since it will achieve its business objectives