Diseño de un modelo de gestión administrativo financiero para la compañía de taxi Reina Palla Compallatrans S.A, en el cantón Pallatanga

Abstract

This research work was carried out with the purpose of designing a financial administrative management model with its strategic and operational components to support the decision-making process of the cab company “Reina Palla”, which allows its continuous improvement. The methodology used in the research is descriptive and exploratory, which facilitates the description of characteristics, distinctive features, and particularities of the object of study, in order to show the reality of the company. Similarly, due to the nature of research, the qualitative and quantitative approach was applied, using the technique of interviewing managers and the application of surveys to partners, for subsequent analysis and determination of relevant information. It was identified that the organization does not have business philosophy and a weak organization culture. Based on the results obtained, the proposal was developed with the formulation of the mission and vision, and definition of the structural organization chart. With the analysis of the financial statements, it was determined that the company is financed with its own funds and finally, the balanced scorecard model was used. Therefore, the implementation of the financial administrative management model is recommended in the absence of an appropriate planning and coordination scheme for the company´s activities, which would allow it to improve its performance and financial stability