Estudio de pertinencia enfocado a la demanda laboral actual en la carrera de Contabilidad y Auditoría de la ESPOCH sede Morona Santiago en la ciudad de Macas en el año 2021

Abstract

The main objective of the following research work was to design a relevance study focused on the current demand for the accounting and auditing career of “ESPOCH sede Morona Santiago” during the year 2021, located in the Macas city. It applied surveys and interviews in order to determine if the academic profile of the graduates accomplishes the needs of society. At the same time, a mixed approach was directed for the respective development of the research, besides the qualitative method was carried out through interviews aimed students already graduated with the purpose to know characteristics about their professional profile to face the labor market and aimed ESPOCH students to collect information about teaching quality that they are acquiring, as well as to the companies of the Morona Santiago Province to collect information regarding the demand for professionals that they wish to acquire. On the other hand, it used the quantitative method to determine the population sample for the study. After that, a diagnosis of the current demand for the accounting and auditing career was carried out in order to check the perspective of each of the respondents to notice how necessary an accounting and auditing degree is. It identified that the current demand for the accounting and auditing career is well accepted by companies in the public, private and financial areas; determining the need for accounting professionals. It concluded that a well prepared relevance study allows verifying in an efficient and effective way the need to continue offering the accounting and auditing career. Finally, it recommends taking into consideration this relevance study focused on the demand of the accounting and auditing career of the ESPOCH Morona Santiago in the city of Macas in the year 2021 for the training of teachers, programs, curriculum, among others.