Plan de negocios para la microempresa “Comercial Juanita”, en el cantón Quito, parroquia San Antonio de Pichincha, año 2021

Abstract

The aim of this research work was to design a business plan for the microenterprise "Comercial Juanita" located in the canton of Quito, in order to improve the administrative and financial management. Due to the fact that the microenterprise has been managed empirically, decisions have been made that have limited the efficient management of the business. For the development of this work was made as a first point a situational diagnosis through the SWOT matrix, with which the internal and external context of the microenterprise was known, then through the realization of the cash flow and the use of financial tools such as NPV and IRR was known that the current profitability of the microenterprise is 33%, finally strategies were developed through all components of the business plan such as: Strategic plan, marketing plan, organizational structure and financial plan, to improve the management of the microenterprise in the future. It was possible to obtain the following results: The microenterprise did not have a vision and mission, because it did not establish clear objectives to be executed, because it did not have an organizational structure, the activities and positions of each worker were executed in a disorganized manner, it presented inefficiency in inventory turnover because the appropriate means were not used to disseminate the information of the microenterprise and in the financial part important tools were not used such as an accounting system that would allow knowing if there were losses or profits. It is recommended that the owner apply strategies to mitigate the problems of each component and financially improve its profitability, generating a beneficial administrative and financial management for the good management of the microenterprise in the future