Modelo de negocio para la hostería “Estancia All Natural” en la ciudad de Puyo, cantón Pastaza, provincia de Pastaza.

Abstract

The present investigation proposes to develop a business model for the Estancia All Natural Hostel in Puyo city, Pastaza canton, Pastaza province, this study identifies business opportunities technically structures the factor of innovation and added value though the CANVAS method, and develop the economic and financial evaluation. The results determine that the area where the establishment is located needs the diversification of the tourists offer with innovation attractive to tourists, this is how the idea of implementing a Spa was identified after 38% acceptance of the surveyed public, directing the offer to adults between the millennial generations (24 to 38 years old) and X (39 to 58 years old) with the offer between natural and medicinal treatment services, Amazonian products that costumers can acquire and enjoy greater benefits, proposing marketing strategies that channel the attention and subsequent consumption of the services of this establishment that adds to the offer of the Estancia All Natural Hostel. The structuring of costs for the proposed idea was obtained through the key resources detailing the commercial, productive, and administrative areas. It is concluded thet the business idea is economically profitable, with an NPV of $66 773.23 an IRR of 21%, having a capital recovery in the fifth year thanks to the cost-benefit ratio that for each dollar invested you have $0.61 of profit.