Diseño de un producto turístico cultural para la asociación de turismo comunitario Casa Cóndor, comunidad Pulinguí San Pablo, parroquia San Juan, cantón Riobamba.

Abstract

The present research aims to design cultural tourism for the Association of Community Tourism Casa Cóndor, Pulinguí San Pablo community, San Juan village, Riobamba Canton. This project has four stages: Situational diagnosis of the territory, the inventory of tourist attractions, the preliminary proposal through creative process of a tourist product and the feasibility of a tourist product creaction; where it was determined that there are 6 natural attractions and 8 cultural attractions, most tourists who visit the study area are foreign. In addition 96% of the people surveyed would like the implementation and offer of package, where three options were designed by the creative process that was submitted to choice through surveys, being the third idea that is called Community life at Casa Condor, the winner, which consists in three days and two night, the package will be marketed through the Internet; the distribution channel that will be used directly will be producer-consumer, achieving in this way benefits. On the other hand, environmental viability was established through the application of Lázaro Lagos matrix where a total of 418 positive impacts is indicated versus 166 negative impacts, the tourist product after analyzing the administrative legal part will be constituted under the legal figure of the productive economic unit based on the Popular and Solidarity Economy Law, the project is economical and financially profitable because it has a NPV from 133 278,36 positive, an IRR of 18%, its RBC of 1.80 and its recovery is in the fourth and fifth years. In fact the project presented is viable and its implementation is recommended.