Estudio de factibilidad para la implementación de una hostería turística en la comunidad San Francisco de Chambo, cantón Chambo, provincia de Chimborazo.

Abstract

The present research aimed to determine the feasibility for the implementation of a tourist lodge in San Francisco de Chambo community, Chambo canton,Chimborazo. In addition, the research methods that were applied are: empirical; statistical descriptive techniques and inferential in order to measure commercial, technical-productive,environmental and financial evaluation. In commercial viability, tastes and preferences of tourists, obtaining 95.6% acceptance of the project from which the services they would like to use are: the pool-spa (29.4%), 42.6% indicate that they would like all the services offered (accommodation, food, recreation areas and pool-spa), as additional activities they prefer hiking (35.3%) and practice of ancestral medicine (25%). On the other hand, in the technical feasibility, "El hechizo" lodge was designed describing the architectural structure of each facilities, which was designed for a capacity of 98 people operating on the weekend. The potential of the lodge will spread through advertising media; website, social networks and media, radio and television. But, on environmental viability, the Leopold matrix was used considering magnitude and importance,so the project is environmentally viable obtaining an aggregation of 292 positive points. To sum, the economic and financial viability for the implementation of the lodge, reports an initial investment of $ 432,997.08 USD, which will be recovered satisfactorily, with a Net Present Value of $ 143,744.62 USD, an Internal Rate of Return of 15%, and the Capital Recovery Period will be between the 4 and 5 year, which is on time of this project, so it is concluded that the project is feasible to develop.