Estudio de factibilidad para la creación de una empresa de cárnicos en la provincia de Chimborazo, cantón Riobamba

Abstract

The objective of the present study was to carry out a feasibility study for the creation of a meat marketing company called Rio Meats, a company located in Riobamba city, determining if the project is feasible through the development of corresponding studies. The study was carried out on the economically active population of the Riobamba city, aimed at various sectors since the products were marketed to the general population, with a sample of 384 surveys, which gave us a result in unsatisfied demand. of 43,200 for the first year, the same that covered 0.20% of our demand, so the price and offer were also analyzed, which helped in the calculations of the project. The technical, administrative and financial studies helped to determine the investment of the project, and at the same time the use of indicators that go hand in hand with the income statement and cash flow. The initial investment required for the project to work is $28,854, for which indicators such as the Net Present Value (NPV) were used with a result of $50,978.59, an Internal Rate of Return (IRR) of 48%, a Cost-Benefit Ratio of $1.48. During the recovery period, it was determined that the investment would be recovered in approximately 1 year, 6 months and 4 days, which means that the project is viable and profitable, so it is recommended to be meticulously applied