Modelo de gestión administrativa para la unidad de turismo del Gobierno Autónomo Descentralizado parroquial Cotaló, cantón Pelileo

Abstract

The purpose of this study was to design an administrative management model for the Tourism Unit of the Autonomous Decentralized Parochial Government of Cotaló (GAD) located in Pelileo canton, for which internal management data was collected in the institution about actions and processes carried out by internal members for the development of the tourism sector. During the investigation, a mixed approach was applied, with an exploratory and descriptive level of research, obtaining specifications, qualities and other aspects of administrative management and tourism development, issues that have been deficiently addressed in the parish. Besides to obtain such data has required the application of the cross-sectional research design because the data was taken through a survey which was applied to a sample of 268 residents of the parish. For the results, the tabulation of the aforementioned surveys was taken into account that showed that the residents in 90% support the execution of the tourism unit, also 96% mentioned that through a right planning, the tourism sector will boost and will be developed in an optimal way, achieving the participation of residents in decision-making processes about aspects related to the tourism sector. In this way, it is concluded that after the investigation carried out and the data collected, the GAD lacks of an adequate planning or trained personnel for the management of tourist activities, so the design of an administrative management model for the unit of tourism will provide a relevant guide to improve and develop tourism. Therefore, it is recommended to take the present proposal as an example for the future execution of the tourism unit within the Gad