Proyecto de factibilidad para la creación de una planta procesadora de plástico reciclado PET, en el canton Shushufindi, provincia de Sucumbíos para el año 2021

Abstract

The present study is aimed to carry out a "Feasibility Project for the creation of a PET recycled plastic processing plant, in the Shushufindi Canton, province of Sucumbíos". To do this, quantitative, qualitative, exploratory, non-exploratory, field and documentary methodologies were implemented along with the use of techniques such as surveys to determine the consumption and use of plastic bottles, and thus determine the disposal of the raw material for the company, besides conducting interviews with the owners of some companies that bought resin in order to calculate the objective demand. In addition, within the proposal, several studies such as: the guiding elements where the mission, vision, objectives, values and organizational culture were carried out. In the market study, the segmentation of the market was carried out, the target population, the projection of the demand, analysis of the offer and the SWOT analysis where the internal and external factors were analyzed. A study about Marketing Mix was also carried out where the brand, slogan were established, the activities that the employees will carry out in the community and the way in which the product will be traded. The technical study established the machinery and equipment that will be used, the place, the capacity of the plant, and the processes that will be executed. The legal study established the type of company, the amount of clients that belong to the company. In the organizational study, the organization chart and the manual of functions that each job position must comply were prepared. Finally, a financial evaluation was carried out through financial statements, obtaining favorable results which show that the project is feasible, recommending it to be implemented in Shushufindi as the values obtained were positive as it generates profitability and sustainability for the company.