Plan de contingencia post COVID-19 para la sustentabilidad de la cooperativa de ahorro y crédito La Merced

Abstract

This study prior to obtaining a Bachelor Degree in Business Administration aimed to create a contingency plan with a set of strategies that seek to maintain the sustainability of the Cooperativa de Ahorro y Crédito La Merced, prepared entirely in Macas city, province of Morona Santiago which is the place where this financial institution is headquartered. Therefore, the research methodology that was implemented was based on a qualitative, exploratory and descriptive approach, in order to to evaluate and describe the characteristics and elements needed for the development of the contingency plan, which may be quantifiable through field research tools and techniques. This research was focused on different study areas by applying surveys for both to administrative staff and their partners, also including an interview applied to the manager of the institution. This contingency plan focuses on improving the capacity that the Cooperativa de Ahorro y Crédito La Merced has faced during the current situation caused by covid-19 which has affected its members. This set of strategies seeks to improve the institutional image with its associates, making them notice that the institution cares about their health and that they have alternatives to protect their safety, avoiding possible infections in the institution. If this contingency plan was properly applied, it will allow the financial institution to act in accordance with the rules dictated by the national health agencies to face the current pandemic that the world is going through