La realidad aumentada aplicada al diseño de un producto digital para la promoción del turismo en la reserva de producción de fauna Chimborazo.

Abstract

The present work aimed at the use of augmented reality applied to the design of a digital product for tourism promotion in the Chimborazo Fauna Production Reserve (RPFCh). The application of Information and Comunication Technologies (ICT’s) was used to design a digital product for the promotion of tourism in the RPFCh. During the process, new trends in marketing and tourism promotion were taken into account, in order to offer benefits to both the promoter and the tourist. In addition, a study of the current situation of tourism in the reserve was carried out: a diagnosis and analysis of the tractive assets and activities, infrastructure, tourist plant, and existing superstructure; and demand was conducted: information was gathered on visitors, market, marketing channels, promotion strategies, and tourism diffusion. But with the creation of the Augmented Reality (AR) application, prior to its development, a comparative study was conducted on tools, application methodologies, hardware, and software, to determine the most appropriate lenguage and plataform. Subsequently, the requirements for the application design were analyzed, then, the different methods of AR application were compared, to develop the application and show by scanning markers the information that the tourist needed to know. The use of UnityVuforia AR gets the main functional parameters; the application facilitates the identification of tourist attractions destination, promoting the location and access to efficiently information; tourists could easily and quickly find those points of interest the want to know through the application. To sump up, the AR was great contribution to the tourism promotion of the RPFCh, so it is recommended to optimize the use of this informatics field to learn about new means and methods of promotion and diffusion.