Estudio de factibilidad para la implementación de una hostería ecoturística con servicio pet friendly en el cantón Francisco de Orellana.

Abstract

The present project of research performed with aim for studying the feasibility for the implementation of a boarding-house ecotourism with Pet Friendly service in canton from Puerto Francisco de Orellana. It has been possible to demonstrate the shortage of basic services, lack of flora and fauna, deficient management, and commitment by people charge of administering the tourist centers that affect local tourist offer. This project was based on an exploratory and analytical methodology that allowed through three studies like the situational,market and financial evaluation, made it possible to understand the situation and establish the análisis through a cause matrix, problem, effect, and solution according to the situational análisis performed; it was applied a focus quantitative research through the standardization of surveys for the collection, analysis and relevant triangulation data obtained, these were applied to the finished sample size based on the tourists who visited the canton during 2018, according to the last updated official registries, tourist competitors were analyzed for the local supply and demand, thus determining the target tourists of 65,569.71 tourists per year, according to the surveys conducted, this datum it has estimated the unsatisfied demand in order to obtain the available vacancies. It is concluded that the project is totally feasible given the results obtained through the economic evaluation and the calculation of the financial ratios, which allowed to determine that this project has a 27% profitability rate. Finally, it recommends being able to work on the problems detected in the different areas that affect to the canton and are related to ways in which projects can be implemented in this canton.