Plan de desarrollo turístico para el cantón Sucúa, provincia de Morona Santiago.

Abstract

In this research work the first Tourism Development Plan for Sucúa Cantón, Morona Santiago province was elaborated, for this purpose the baseline of the canton was analyzed through a 5-star diagnosis methodology, which allowed determining the reality of the territory related to the spatial physical, socio-cultural, productive economic, territorial ecological and political-administrative aspects. In addition, the tourism situation of the canton was examined, that is, its tourism supply and demand through the review of secondary sources. On the other hand, the structuring of the philosophical and strategic framework of the plan was built through participatory workshops with different actors involved in the tourism area (public and pirvate), managing to identify the problems and causes that afflict it, then preceded to develop the SWOT matrix and assessment of the same, allowing to establish its mission, vision, strategic objectives and policies, thus emerging, the general guidelines for tourism management of the canton, due to developing the Action Plan. Determinig that the canton has 74% of natural and cultural attractions in category II, that is, mostly preserved and with a vocation to generate new alternative tourism activities to strengthen the internal and external tourism developmentof the area, it was also determined the desirable future to be achieved by the tourism activity structuring the Action Plan composed of six programs and twenty-eight intervention projects, which mark the way the authorities should invest their resources according to the axes of the Tourism Policy of Ecuador, for this was established a total Budget of approximately $396.500,00. To sum up, this Will allow promoting the traditional economic activities and valuing the local cultural particularities, so it is recommended to socialize this research, to strengthen the commitment of both public and private areas.