Diseño de una propuesta de fortalecimiento y promoción de la “Sub-ruta ciclística Azul”, para fomentar el desarrollo de turismo deportivo del cantón Francisco de Orellana.

Abstract

The objective of the project was to design a proposal to strengthen and promote the Azul cycling sub-route of the Chaski Cycle Route, located in the San Luis of Armenia parish, in order to promote the development of sports tourism in Francisco of Orellana canton. The research was exploratory and explanatory with a mixed approach. Techniques used were observation of the sub-route; the survey, for the market study of local and national tourists; and the interview, to learn about the needs of the population. A situational diagnosis and a market study were carried out by analyzing the tastes, preferences, needs, offer and demand of potential users. A proposal was developed for strengthening and promoting the sub-route, with the corresponding objectives, recommendations for infrastructure improvements and training proposals. As a result, it was established that the Azul bicycle sub-route has the potential to become a tourism product, but requires improvements, such as signage and tourist signage, training and promotion of tourism activities in the sector. The market study showed that there is acceptance of the Azul cycling sub-route among the inhabitants of the communities, as well as among young tourists who enjoy sports and are motivated to visit tourist attractions. The conclusion is that it is feasible to promote this sub-route once the proposed improvements have been made. It is recommended that the cantonal authorities implement signage and tourist signs, as well as apply the training and promotion plans for the route developed in this project, in order to provide safe spaces for the population and tourists, and to boost the local economy.