Implementación de una estrategia de promoción de la lactancia materna exclusiva para empoderar a gestantes y madres que acuden al Centro de Salud Tipo B Santa Rosa, diciembre 2021-marzo 2022.

Abstract

The objective was to implement a strategy for the promotion of exclusive breastfeeding to empower pregnant women and mothers attending the Type B Santa Rosa Health Center, December 2021-March 2022. A descriptive study with a mixed approach was conducted in a population of 85 pregnant women and 20 breastfeeding mothers. A valid and reliable questionnaire was created for data collection, which was applied by means of a personal interview via telephone. A database was created in Excel and the SPSS V25 program (test version) was used for its analysis. The descriptive analysis for the sociodemographic characteristics was carried out using frequencies and percentages. The analysis of the minimum, 30th percentile, 70th percentile and maximum was carried out, thus knowledge was classified as high level, medium level and low level; Attitudes as favorable, regular and unfavorable; and practices as adequate, regular and inadequate. Fifty-nine percent of the study population presented a medium level of knowledge about exclusive breastfeeding, 25% a low level and 16% a high level of knowledge. Eighty-one percent of the pregnant women and mothers showed a favorable attitude towards exclusive breastfeeding, 12% a regular attitude and 7% an unfavorable attitude. Fifty-five percent of breastfeeding mothers had regular exclusive breastfeeding practices, 40% adequate practices and 5% inadequate practices. The digital strategy applied allowed empowering women by achieving painless breastfeeding, expressing their milk and understanding that nature is perfect, they should trust their body and their instinct. The use of this strategy is recommended to solve the difficulties presented by women who come to the Santa Rosa Health Center.