Elaboración de un video promocional para fomentar la gastronomía del cantón Francisco de Orellana.

Abstract

The production of a promotional video was performed with the purpose promoting about gastronomy in Francisco de Orellana canton and disseminating it to national and international tourists through social networks. After executing the respective field study and applying the different techniques, tools and research instruments like surveys carried out on the inhabitants of the area; In addition to conducting interviews with local owners who prepare the different typical dishes, the results obtained made it possible to demonstrate the current situation of gastronomic tourism in the canton; scarce use of social networks, lack of promotional strategies and insufficient dissemination of information on the different typical dishes that make up the gastronomic wealth from El Coca. Develop an advertisement video was prepared the literary script, technical script, and shooting plan, which served as a guide to produce the video that, once produced and edited, was disseminated through social networks such as Facebook, which is the most popular social network. known and preferred by Internet users and that allowed to generate a greater impact and reception, thus achieving the promotion of gastronomic tourism in the area studied. Finally, it is recommended that Decentralized Autonomous Government province of Orellana (GADPO) strengthen the dissemination and promotion of different typical dishes of the area, as well as its culture, customs, and traditions through striking and innovative audiovisual strategies, which are constantly updated so that in this way, promotion of tourism is achieved in the canton of much needed foreign.