Plan de negocios para la empresa Celred Telefonía celular. En la ciudad de Riobamba, provincia de Chimborazo

Abstract

The objective of this Research Project was to develop a business plan for the CELRED cell phone company of Riobamba city, Chimborazo province, which can be used as a tool that ensures financial profitability, product of the use of control tools, procedure and activities related to financial management in the functional areas, which allows the company to achieve the proposed objectives and goals. In the first place, the diagnosis of the current situation of the company was made, the information process of the study began with the application of the data collection instruments established through direct observation, surveys, and interviews. Subsequently, data was tabulated, generating the frequency tables of the options of each question, as well as the graphs that allow visualization of the results. After the data analysis the respective studies of the survey were carried out. It was also proceeded to write up the information collected from the entity, in the intemal analysis section, Finally, the implementation of the business plan was carried ut to guide the optimization of resources and better fulfillment of the diferent objectives, goals, policies, and strategics established by the administration, at all levels of the company, which contributes to improving the work team-up. It is recommended to apply the market study and its distribution chain, the same one that will allow having inventories, as well as investment in quantities and values identified for timely decision making.