“Plan de negocios para la creación de la Cooperativa de Ahorro y Crédito “Mercado Central”, en Baños de Agua Santa, provincia Tungurahua, periodo 2020”

Abstract

The present study was aimed to carry out a business plan to be used as a guide for the association of sellers at the central market before the creation of the Central Market Savings and Credit Cooperative in the period 2021. The investigation was carried out through the application of surveys to the members of the association and an interview applied to its president where the main findings could be established: the acceptance of the cooperative and services that need to be satisfied. Also the total of the studied population expressed the importance of a business plan to develop the project. The studies carried out showed that there is an unsatisfied demand of 15341, a potential market to service, as well as an optimal location as it is their property. To start the business 7 people are needed to carry out different operations, with an initial contribution of 58,923.14. Based on the results obtained, the proposal was developed through different studies required in a business plan in which the mission and organizational vision were proposed as well as in the financial study in which the projection of income statement, cash flow, balance sheet, and financial evaluation were also established. The directors of the association are recommended to create the cooperative as it is an idea that can benefit the economic and social development of the population.